iPhone’s market share falls in the U.S., but grows everywhere else

iPhone’s market share falls in the U.S., but grows everywhere else


Loyal iPhone fans will argue iOS is much better than Android, but many have never even used Google’s platform. That’s proven in the hilarious video below, in which Apple fanboys are fooled into thinking Lollipop running on an iPhone is the iOS 9 update that’s coming this fall.

The guys behind YouTube channel Dit Is Normaal were able to emulate Android on an iPhone 6 Plus (somehow) and then gave it to passers by to play with. Users were told the device was running iOS 9, and as you’ll see in the video below, many of them believed it.

What’s even more surprising is that they all had good things to say about it, with one user noting it looked better, another saying it was faster and smoother, and another praising Android’s popup music controls, which allowed them to change music tracks while they browsed the web.

One person did note that the software looked like Android — and I’m sure there were others who called it out but didn’t make it into the video. But plenty of unsuspecting users genuinely believed they were using iOS 9.

 Apple is expected to announce its newiPhone 6s andiPhone 6s Plusnext month, and it seems they couldn’t come soon enough for consumers in the U.S., where the iPhone’s market has begun to fall, according to the latest data from Kantar Worldpanel ComTech.

During the second quarter of 2015, the iPhone’s market share dipped 2.3 percent in the U.S. to 30.5 percent — down from 32.8 percent last quarter. That’s largely thanks to Android.

“In the U.S., as we forecasted last month, Android’s growth continued in the quarter ending June 30, with both Samsung and LG increasing their share sequentially,” reports Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “Forty-three percent of all Android buyers mentioned a ‘good deal on the price of the phone’ as the main purchase driver for their new device.”http://www.boardsforphones.com/


Other reasons for the iPhone’s dip in the U.S. include theGalaxy S6, which fared better in North America than it did in Europe last quarter, and the rise of vendors like LG.

It’s a different story in other markets, however. Across the five major markets in Europe — that’s the U.K., Germany, France, Italy, and Spain — the iPhone’s share grew 2.1 percent. The U.K. was the strongest market with 5.5 percent growth, while Italy was the weakest with just 0.1 percent.

The iPhone’s market share also grew 2.7 percent in Japan, 7.3 percent in China, and a whopping 9.1 percent in Australia.

The iPhone’s market share will likely enjoy a big boost in the fourth quarter of 2015, with new models on sale in time for the lucrative holiday shopping period. But it will have competition from Samsung’s Galaxy Note 5 and Galaxy S6 edge+ , Google’s new Nexus devices, and a “super premium phone” from LG .