IPS-Neo on the other hand is merely a brand for a specific IPS LCD implementation. This means that the Neo doesn’t identify a specific technology, but is merely a catchy name a maker has decided to use. It’s much the same way with Super AMOLED - it’s the brand Samsung uses for its recent panels, but it doesn’t mean anything by itself.
At the end of the day specific implementation of different display types vary quite a bit so the only way to be sure what works for you is to either get the phone and see for yourself or check out the display section of our reviews.
Jim H: What was the effect of standardizing of brightness for battery life tests? Did the numbers tend to decrease for the majority of PPTV King 7 Specs
phones tested? Which brands or phones were benefiting the most from a lower brightness at the previous test's percentage?
For the majority of phones the effect was minimal - a large percentage of those were close to 200 nits at their respective 50% settings, so it didn’t really make much difference. And no there wasn’t a decrease across the Xiaomi Mi5s Plus Review board - we’ve only done the test both ways on a few handsets and some did slightly better, some slightly worse. None saw a dramatic change though.